Market Development Manager - Southeast

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Ardsley, NY


The Market Development Manager (MDM) is responsible for: planning, managing and executing Speaker Programs; opinion leader development (commercial focus); executing national and local market initiatives; engaging and coordinating with regional advocacy groups; managing exhibits and providing convention support; and executing on select key account tactics. The MDM works collaboratively with field sales, managed markets, marketing and other commercial partners to align on and execute initiative...

Full Description

*Essential Duties and Responsibilities include the following. Other duties may be assigned:

  • Understands and has detailed knowledge about their customers, the market dynamics and opportunities within their assigned Area
  • Develops specific plans of action to meet MDM objectives in alignment with commercial strategies and goals
  • Collaborates with field sales to identify HCP and consumer educational needs and leads the planning, management and execution of speaker programs
  • Supports and contributes to the identification, nomination and development of promotional Speakers for Speaker Programs
  • Collaborates with the Speaker Bureau Manager on Speaker utilization, Speaker Program execution and Speaker Bureau operations
  • Ensures that Speaker Programs are executed in accordance with legal and regulatory requirements and Acorda policies
  • Works collaboratively with cross-functional partners to develop and execute local and national initiatives
  • Engages and coordinates with advocacy organizations to provide information and education for the PD community
  • Manages the negotiation, planning, and execution of key regional display exhibits and conferences
  • Engages with opinion leaders throughout their market to meet MDM objectives in alignment with commercial strategies and goals
  • Facilitates strategic business interactions between external and internal customers (i.e. meetings between Acorda leadership and OL’s or regional advocacy group chapters, etc.)
  • Meets and exceeds annual goals that contribute to the overall company objectives while acting in full compliance of legal and regulatory requirements and Acorda policies.
Education and/or Experience:

  • A Bachelor’s degree or equivalent required.
  • A minimum of seven years of sales, account management, field sales management and/or training experience in Specialty Biotechnology / Pharmaceuticals required. Proven and consistent sales track record as a high performer. 
  • Ability to establish, develop and maintain high quality relationships with Customer base
  • Strong in-depth knowledge of Specialty Biotech / Pharma working in managed care environment
  • Demonstrated initiative, creativity and ability to develop, communicate, and implement successful strategic initiatives for multiple constituents Self-directed and confident, with a developed ability to build team work centered and shared commitment and goals to achieve high standards of performance

Supervisory Responsibilities: None   

Computer Skills: Must be proficient in MS Office Suite

Certificates, Licenses, Registrations:  

Valid and current driver's license and current auto insurance.

 Other Skills and Abilities:
  • Excellent verbal /written/ presentation communication skills
  • Strong emotional intelligence including interpersonal, and leadership skills
  • Excellent time management skills with a sense of urgency and a proven ability to work on multiple projects at any given time
  • Strong analytical skills with attention to fiscal management

Physical Demands:

The physical demands here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

  • The Market Development Manager is required to travel extensively; the average travel for this position is 50-60% with some variation based upon the demands of the business imperatives. Travel (including overnight stays) is for Speaker Programs, Customer meetings, POA’s, National Sales meetings and other key meetings as required.


Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

  •  No specific work demands.

 *To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.